Step aside George Foreman, there’s a new quasi-celebrity shilling a grill to the masses. Kid Rock is peddling a grill and he of course calls it the American Badass Grill. Which is probably a better name than Bawitdabarbecue. To promote his new American Badass Grill, the Detroit rocker is shooting China-made grills because America fuck yeah!
Kid Rock has always put America first, but now he is putting his gun where his mouth is. By blowing up foreign grills.
“We got grills that are made in China, and we got .50 cals that are made in America,” Rock says. “This is 100 percent pure American badass.”
He then proceeds to shoot up the grills and they explode.
In another video, Kid Rock flings grills made in China from a catapult and fires at them with a shotgun while they’re flying high in the sky.
(To be honest, that kinda looks like CGI)
Kid Rock is a marketing maven.